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Sunday 11 August 2013

Mission Hyderabad: The Rs. 5 Game Plan


As if the ‘I am a Hindu Nationalist’ banners and the puppy remark were not controversial enough, the BJP’s potential Prime Ministerial Candidate Mr. Narendra Modi is back with another master plan which is creating quite a stir in the mainstream media. Oh yes, I’m talking about BJP’s Rs. 5 Hyderabad rally. The rally, planned by the BJP back in the day when Andhra Pradesh was one state, shot to instant stardom not only because of its chief speaker but because the organisers decided to charge Rs 5 from everyone who wanted to hear Modi speak. The announcement as usual led to huge political discourse by inviting a storm of brickbats and counter jibes.

While the Union I&B Minister, Manish Tewari tweeted that by putting a five rupees price on his speech, the BJP has given out the true worth of its much celebrated leader, BJP Spokesperson Nirmala Seetharaman was prompt to retaliate and explained that this was a noble attempt to garner funds for charity. Now what exactly is the logic behind this sort of pricing of a potential Prime Ministerial candidate, I have no idea. But it certainly doesn’t help the BJP in anyway other than inviting unnecessary criticism from all quarters.

The much hyped rally is expected to take place today as Narendra Modi arrives in Hyderabad amidst tight security. Voicing his excitement in Twitter, he tweeted this morning “On my way to Hyderabad - I can feel the enthusiasm of the Youth already. Looking forward to Nava Bharat Yuva Bheri!”. While the fact remains that the Congress is having an upper hand over the BJP  in swooping up support from the Telangana quarters and the opposition didn’t also see it coming this soon, Modi is expected to work his charm is biting into the Congress’ currently safe vote-bank in divided Andhra Pradesh.

As per reports in the New Indian Express, Modi is expected to explain and reiterate his party’s position on small state demands and possibly also try and expose flaws in the Congress’ approach to the division of states. He would explain to the audience how committed his party is to smaller states and cite creation of three states during the NDA regime. He is likely to reiterate his opposition to Hyderabad remaining as joint capital for the two states since it is not on the border but is situated deep inside Telangana. BJP has been pulling out the plugs to make sure Narendra Modi’s maiden Hyderabad address is an overwhelming success. From aggressive Twitter publicity to live streaming that party has been trying to make sure that Modi’s speech hits all the right notes in a strife-torn Hyderabad at the moment. 

The rally, named Navabharat Yuva Bheri keeping in mind Modi’s target audience, will extensively be used by the BJP as a plank to rile the youth from the Seemandhra region. While the BJP itself was for the division of Andhra Pradesh and has repeatedly and vocally backed the demand for a separate Telangana, the party will try its best to cash in on the widespread anger seething in people from Coastal Andhra and Rayalaseema. How the party will pander to both supporters of Telangana and those opposed to it has been left entirely to the politicking talents of Modi – the party’s poll beacon at the moment.

Now it would be interesting to see what might work in Modi’s favour as he addresses the rally in Hyderabad today. How he cuts through the Congress and balance those for the creation of a separate Telengana and those against it is the question of the hour now. As the BJP is banking all its hope in the Gujarat Chief Minister, what kind of magic can he create in a land whose domestic politics has been totally different from that the rest of the country, it would indeed prove to be a litmus test for him as they believe that its only him who can hijack Congress’s plans in the state. 

For all sorts of bouquets and brickbats feel free to leave a comment below or mail me at author.vish94@gmail.com

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